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How Do You Define a Lead?

A lead is a potential contact, individual, or organization that expresses an interest in your goods or services. Typically, the marketing department is responsible for generating these leads to pass onto the sales department to pursue and convert. Leads are important for any organization; they are what will eventually (hopefully)…

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How to (Survive) Succeed in a Startup in 11 Steps

@c_blazquez posted this great infographic (by Anna Vital) about startups on twitter based on Paul Graham’s essay: Startups in 13 Sentences. How to Succeed in a #Startup ! #innovation #mpgvip #defstar5 #MakeYourOwnLane #GrowthHacking #marketing #startups pic.twitter.com/f5J7qLje2m — Christophe Blazquez (@c_blazquez) August 1, 2017 I thought I would provide my own…

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7 Tips to Earn Higher Quality Leads.

Sales leads are what drive your business. You probably have a bunch of them pouring in already, but are they good, quality leads? Traditional sales and marketing strategies tend to focus on casting a wide net and capturing as many leads as possible instead of focusing on the good ones….

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How to Be the King of CASL

We have all encountered spam at some point or another while scrolling through the web or sifting through your email inbox. Some people – and even software – are really great at identifying it and dealing with it, but some are not. While nobody likes receiving spam, the fact is…

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6 Tips to Become a More Effective Salesperson

Sales calls are something that many people tend to avoid. Customers can now learn everything they need to know about a product through friends, industry peers and online research. Having to listen to sales pitches from overly preppy salespeople can sometimes become irritating. While trying to reach quotas and encourage…

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Why You Don’t Need a CRM*

What would you say your most crucial selling tool is in your day-to-day business? Chances are you don’t consider Customer Relationship Management (CRM) software to be such a big deal. The reality is, along with 75% of other companies, you’re a fool to think so and you’re missing out. *Here’s…

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Do You Even Snap?

Snapchat started trading on the New York Stock Exchange on March 2nd, 2017, offering 200 million shares at $17 each. By 12:00pm ET, their price had risen to $25.38 per share. That all sounds really great for Snapchat, but it doesn’t really help you at all.  So, instead of continuing…

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